Each member of our creative team represents an integral part of the creative process. They understand how an effective approach to marketing, brand positioning and digital integration is critical to providing maximum value for the client throughout their campaigns.

Our in-house specialists, including designers, writers, analysts and strategists, provide the highest level of creative engineering in order to offer real advertising and marketing solutions that outperform conventional benchmarks, providing greater focus and clarity of response for each customized client solution.

CDMG Creative Development and Strategy Team

Our Team is Client Focused

CDMG’s philosophy of good ol’ fashioned client service is a distinguishing factor that sets us apart from other agencies. We listen to you from day one. Nobody knows your product or service better than you do. Nobody understands the challenges you face better than you. Therefore, you and your staff are an integral part of each step of our creative process.

What can you expect from CDMG?

#1: Gain insight through extensive marketing research

    The first step toward a successful campaign will be our initial research into your product or service, followed by a creative conference (via phone or in our offices) led by Craig Huey. During this conference, we’ll hear what you have to say. We will ask you to explain the unique features and benefits of your product or service, any specific marketing challenges you face, and your vision for success. We will also ask you a number of strategic questions that will shape our copy platform and marketing approach. We’ll also discuss how to execute your campaign at (or below) your budget. We’re very cost-conscious with your money.

#2: Enhance your ideas with driven creativity

    The creative concept phase encompasses the developmental exploration of all the campaign particulars and strategy, where we will conceptually test the core of your marketing message, find complementary tools and mediums, and build a complete campaign. These sessions help to govern the themes, style and communication techniques specific to your target audience. It also helps shape the intended emotive response of your audience, using a direct marketing approach. We rationalize choices and begin to focus on both B2C and B2B marketing channels. We involve our clients in the concept phase, developing ideas and ensuring back-end process and metrics are accounted for.

#3: Build upon concepts with creative design and quality production

    Phase three will be bringing creative concepts together through design, development and artwork. This includes asset development, print and digital deliverables, as well as media production such as filming, recording (radio) and other related mediums.

#4: Improve your long-term strategy with a complete analysis of your campaign

    Step four will be the analysis of your campaign from start to finish. You will receive a response analysis report showing you exactly how well your promotion has performed. Every aspect of your promotion will be analyzed in an accountable manner, giving you the insight and ability to improve your campaign in real-time.